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How to pick a colour for your brand

Introduction In business, the element of colour has a direct influence. It can conjure feelings, engender perceptions, and motivate certain decisions. Thus, colour choice for any given brand should then not just be considered for beauty—it ...

Typography in Branding

The Artistry of Typography in Branding 1. Introduction Welcome to the beautiful and compelling edifice within typography and its efficacious role in branding. We'll go further into the soul of typography as such and show how it ...

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