Do you want to find ways to have your enterprise shine from a sea of competitors? The real secret lies not with the products or services you have but with how well they are branded. Get ready to unveil the five big business branding secrets that will help you carve an identity that distinguishes you

Element Once a legend, paradigms were referred to as godly gifts. Now we know better. There are no acute moments of glory anymore. Instead, they are just collections of aesthetic principles that one understands and applies to turn a given idea into a great piece. Let us work our way through these one by one.