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How to pick a colour for your brand

Introduction In business, the element of colour has a direct influence. It can conjure feelings, engender perceptions, and motivate certain decisions. Thus, colour choice for any given brand should then not just be considered for beauty—it ...

Logo design principles

1. Introduction "Simple is meaningful," Bruce Lee might say. No other discipline is truer in this than logo design. Simple reigns supreme when it comes to designing iconic logos. But, how do we design logos that ...

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