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How to pick a colour for your brand

Introduction In business, the element of colour has a direct influence. It can conjure feelings, engender perceptions, and motivate certain decisions. Thus, colour choice for any given brand should then not just be considered for beauty—it ...

Typography in Branding

The Artistry of Typography in Branding 1. Introduction Welcome to the beautiful and compelling edifice within typography and its efficacious role in branding. We'll go further into the soul of typography as such and show how it ...

Design Elements You Must Know

Design Elements You Must Know: Unveiling the Core of Innovative Design Element Once a legend, paradigms were referred to as godly gifts. Now we know better. There are no acute moments of glory anymore. Instead, they are ...

Logo design principles

1. Introduction "Simple is meaningful," Bruce Lee might say. No other discipline is truer in this than logo design. Simple reigns supreme when it comes to designing iconic logos. But, how do we design logos that ...

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