Project description:

The project was carried out for Evikk, an online store for electronics, gadgets, lifestyle items and more. UiTailor delivered a neat, conversion-optimized e-commerce interface. The project was completely designed in Figma with focus on user flow, visual hierarchy, and smooth shopping experiences that increase the visibility of the products and drive sales.

Key UX highlights:

• Easy product discovery and filtering, as well as search capability
• Mobile-first design supporting quick purchases while on-the-go
• Clear CTAs and optimized checkout processes to minimize cart abandonment
• User personas plus user journey maps were created to steer the interface logic and interactions

UI design approach:

• Clean and minimalistic layout with neutral tones and loud accents to highlight promotions
• Visual uniformity in product cards, icons, and typography for brand awareness
• All screens, from homepage, product pages to user dashboard, designed on Figma
• Responsive grid system that lends flexible scaling on different devices

Result:

The end result is a vis-à-vis-styled design prototype ready for front-end development. The design ultimately paved the way for increased engagement, trust, and solid e-commerce performances for Evikk.